To increase social media reach through engagement, you need to create and post content that will engage the target audience.
1. Posting Enganging Content
There are several ways to boost social engagement. It can be a call to action post or a funny video or graphic that prompts people to share with or tag people. Create and post content that will provoke a positive response from people. Be sensitive and tasteful with the content you post and do not make the audience angry.
2. Sharing, Liking and Commenting on Posts
Let your audience share, like and comment on your posts. Request people to share or like your posts, this will encourage them to do likewise.
3. Responding to Comments
Promptly respond to all comments. Respond to queries, comments and messages from potential customers this shows your appreciation and eagerness to be of help
4. Images in Posts
Posts must include images. Image-based posts are most likely to draw most of the audience’s attention and will get more likes and comments. Posts with relevant images are more captivating and will assist with audience engagement.
5. Target Audience
Your Content must be relevant to the target audience. It’s to know your clientele; their interests, likes and preferred posts. Run a subtle survey by observing what they respond more to then post what they enjoy.
6. Engaging Titles
Use engaging Titles. Use tools that help with title optimisations eg CoSchedule. This tool analyses your headlines and scores you out of 100. This allows you to make changes until you have the most appealing title.
7. Attention Grabbing Words
Use attention-grabbing words at the beginning of your posts. Use words that will instantly grab the attention of your readers and bolden these words. E.g. URGENT, ALERT, STOP! WAIT! Etc.
8. Followers
Increase your Followers. The more followers you have, the more engagement you will have.
9. Facebook Group
Start a group on Facebook. A group creates a sense of community and because members are free to post their questions and comments at any time, this increases engagement. You should be very active in this group to strengthen your position and relationship with the group members.
10. Posting Frequency
Post multiple times a day. You need to post regularly to increase engagement. An average of 2-3 posts a day will keep the audience engaged and interested. Overposting can be annoying. Pick the most strategic time to make these posts
